The Firms Winning Family Law Clients from Google All Have One Thing in Common

Key Takeaways

• 1Family law SEO has distinct requirements: bar advertising rules, high-emotion search intent, and heavily local competition all shape strategy.
• 2This hub connects every resource in the cluster — from definitions and checklists to compliance, cost, and ROI — in a single navigational entry point.
• 3Local SEO and Google Business Profile optimization are the fastest-impact channels for most family law practices.
• 4Bar compliance is not optional — every piece of content, every review request, and every testimonial must align with ABA Model Rules 7.1–7.3 and your state bar's advertising rules.
• 5Understanding realistic timelines and cost ranges before hiring an SEO provider prevents misaligned expectations and wasted spend.
• 6The audit guide is the best starting point if you already have a website and want to know what's underperforming.