The Firms Winning Clients from Google All Start in the Same Place
One hub. Every resource your firm needs to understand, evaluate, and act on SEO — organized by where you are in the process.
Browse every deep-dive in this cluster
Quick answer
What law firm SEO resources do I need?
Start with the definition page to understand what law firm SEO actually involves, then move to cost and ROI pages to justify the investment. If you're ready to hire, use the hiring guide and checklist. Local firms should prioritize the GBP and local SEO pages first.
Key Takeaways
1This hub connects every SEO resource for law firms — definitions, costs, timelines, compliance, and local search
2Start with the definition or cost page if you're early in your research; jump to the hiring guide or checklist if you're ready to act
3Compliance matters in legal SEO — two dedicated pages cover attorney advertising rules and website disclaimer requirements
4Local SEO and Google Business Profile optimization are treated as their own subgraph because map pack visibility drives the most immediate leads for most practices
5The conversion chain (cost → ROI → comparison → hiring → case study) is designed to answer every objection before you speak with anyone
6All pages reference ABA Model Rules 7.1–7.3 where relevant — legal marketing has rules that generic SEO ignores
The local SEO page covers the full picture of map pack and local organic visibility — citations, NAP consistency, local content, and proximity signals. The GBP page goes deep on Google Business Profile specifically: setup, category selection, post strategy, and review management. Read local SEO first, then GBP.
Read the Hiring Guide first — it gives you evaluation criteria, contract terms to watch for, and questions to ask. Then read the Cost page so you can benchmark what you're being quoted. If you want to verify claims, the Case Study page shows what a real engagement looks like with realistic results.
Yes — attorney advertising rules apply to your website, not just ads or articles. Your homepage claims, testimonials, result descriptions, and even case study formatting may be subject to ABA Model Rules 7.1 – 7.3 and your state bar's advertising opinions. The compliance pages explain what this means in practical terms. Verify specifics with your state bar.
The Definition page explains what law firm SEO actually involves and what realistic expectations look like. The Timeline page shows what happens month-by-month so you can plan accordingly. The Checklist gives you a structured starting point. For most firms starting fresh, local SEO and GBP optimization produce the earliest visible results.
The ROI page is built for this scenario — it covers how to measure return, which metrics to present, and how to frame the investment for a results-focused audience. Pair it with the Statistics page for external benchmarks, and the Cost page to show that your proposed budget is in a reasonable range for your market.
The Multi-Location Law Firm SEO page covers this directly. It addresses location page structure, managing multiple Google Business Profiles, and how to rank in different cities without your office pages competing against each other. It connects to the Local SEO and GBP pages for deeper context on each component.