Most law firms treat SEO as a to-do list of equal priorities. They audit their site, start blogging, launch review campaigns—all at once. This creates noise instead of momentum.
This checklist sequences tasks by dependency. Weeks 1–2 focus on technical foundation and compliance review—the infrastructure that everything else depends on. Weeks 3–4 establish your Google Business Profile and internal linking structure. Weeks 5–8 expand service-area pages and build initial content gaps. Weeks 9+ maintain and scale what's working.
The reason: SEO compounds when each layer is stable. A solid GBP profile won't drive calls if your site is slow or mobile-broken. Strong service-area pages won't rank if your internal linking doesn't signal topical authority. Review campaigns generate noise if your website doesn't convert the traffic they send.
Skip around the checklist and you'll spin wheels. Follow the sequence and you'll see early wins (map pack visibility, featured snippets) that fund the longer-term content investment.