Where should I start if I know nothing about charity SEO?
Start with the statistics and benchmarks page. It gives you context for what nonprofit search performance typically looks like and what realistic improvement looks like over time. Once you have that context, the ROI analysis page helps you build the internal case for investment. The checklist and audit guide are the next steps after you have decided to act.
Which resource is most useful for convincing a trustee board to invest in SEO?
The ROI analysis page is designed for exactly that conversation. It models donor acquisition cost comparisons and volunteer enquiry scenarios in terms that a non-technical board will find meaningful. The statistics page provides supporting benchmarks you can reference alongside it.
I want to assess our website myself before hiring anyone — which page should I use?
The charity SEO audit checklist is the right tool for a structured self-assessment. It covers technical, content, and compliance dimensions in an order that mirrors what a professional audit prioritises. Working through it yourself will either surface issues you can fix in-house or give you a clear picture of where external help is warranted.
How is charity SEO different from SEO for a commercial business?
The technical foundations are the same, but charity websites carry additional requirements: Google Ad Grant compliance, Charity Commission registration and accounts pages, safeguarding statements, and impact reporting. These affect crawlability, content quality assessment, and trust signals in ways that standard SEO audits do not address. The FAQ page covers the most common differences in detail.
What does a professional charity SEO audit cover that the checklist does not?
The checklist is a self-assessment tool — it tells you what to look for. A professional audit goes further by using technical crawl data, competitor benchmarking, Google Ad Grant account analysis, and prioritised remediation planning. The audit methodology guide explains what that process involves so you can evaluate any audit proposal against it before committing.
Which page should I read if I am already running a Google Ad Grant account?
Start with the audit methodology guide, which covers how Ad Grant compliance interacts with organic SEO performance — including Quality Score dependencies and conversion tracking alignment. The FAQ page also has specific answers about Grant management in the context of a broader SEO programme.