What's the best first resource for a nonprofit with no SEO foundation?
The audit guide is the right starting point. It helps you understand what's actually limiting your visibility before you spend time or budget on fixes. Without that baseline, it's easy to work on the wrong things first. After the audit, the checklist gives you a prioritized set of actions based on what you find.
Which resource should I share with my board to make the case for SEO investment?
The ROI analysis page is built specifically for that conversation. It frames SEO value in donor acquisition cost terms rather than traffic metrics, which is the frame most nonprofit boards respond to. Pair it with the statistics page for benchmark context and the case study if the board wants a concrete example from a comparable organization.
Is there a resource specifically for nonprofits running Google Ad Grants alongside SEO?
The checklist and the ROI analysis both address the Ad Grant relationship — specifically how organic SEO and grant-funded ads serve different functions and why building both matters. The key distinction is that Ad Grant traffic stops when the grant does; organic rankings persist. Those pages explain how to use grant data to inform your organic content strategy.
I'm a consultant working with nonprofit clients. Which pages are most useful for me?
Start with the statistics page for benchmarks you can reference in client conversations, and the ROI analysis for a framework that translates SEO value into board-level language. The case study is useful as a reference point when clients want to understand realistic outcomes. The audit guide is a good diagnostic framework you can adapt for client site assessments.
How do I know whether my nonprofit needs local SEO or national content strategy?
The audit guide addresses this directly. Generally, if your organization primarily serves a specific geographic community — a city, county, or region — local signals and Google Business Profile are the priority. If your cause and audience are national or global, content depth and authority matter more than local citations. Many organizations need both, and the audit helps clarify which gap is larger.
Where should I start if I want to eventually hire an SEO specialist for our nonprofit?
Read the statistics and ROI analysis pages first so you have realistic expectations and a framework for evaluating results. Then review the case study to understand what good nonprofit SEO work looks like in practice. When you're ready to engage a specialist, our SEO services tailored for nonprofits page explains how we approach this work and what the engagement looks like.