Where should I start if I'm new to SEO for my architecture firm?
Start with the audit guide. It gives you a structured self-assessment that surfaces the specific gaps in your current setup — technical, local, and content — before you spend anything. Most firms that complete the audit have a clearer sense of priority in under two hours than they had after months of reading general SEO advice.
Which page explains whether SEO is worth the investment for an architecture firm?
The ROI analysis page is built specifically for that question. It models how organic search traffic translates to commission inquiries using architecture firm economics — average project value, inquiry-to-commission conversion rates, and realistic timelines. It's designed to give you the numbers you need for an internal budget conversation.
I want to see proof that SEO works for architecture firms before committing. Where do I find that?
The case study page documents a real architecture firm engagement with before-and-after data — organic visibility, inquiry volume, and timeline. It includes honest commentary on what drove results and what took longer than anticipated. It's the right resource to read before making a commitment.
What's the difference between the checklist and the audit guide?
The audit guide is diagnostic — it helps you identify what's wrong. The checklist is prescriptive — it tells you what to do and in what order. Most firms benefit from running the audit first, then using the checklist to address what the audit surfaces. If you're confident you know your gaps, the checklist alone is enough to guide implementation.
Does this resource hub cover local SEO and Google Business Profile for architecture firms?
Yes, though not as standalone pages. Local SEO fundamentals — Google Business Profile optimization, citation building for AEC firms, and NAP consistency for multi-office practices — are covered inside the checklist and audit guide. Use the checklist if you're implementing local SEO, and the audit guide if you're diagnosing why you're not appearing in local search results.
How do all these pages connect? Do I need to read them all?
No. Each page is self-contained. The hub is here to route you to one or two pages that match your current goal. The typical path is: statistics (is there an opportunity?) → ROI analysis (is it worth it for us?) → case study (does it work?) → money page (what does engagement look like?). The checklist and audit guide are implementation resources you return to once the decision is made.