Bankruptcy law is a competitive, regulated space. Your website competes against national firms, local solo practitioners, and AI-powered debt relief services — all ranking for the same Chapter 7, Chapter 13, and local bankruptcy keywords your clients search for.
Most bankruptcy websites we audit have fixable SEO gaps: missing schema markup that prevents Google from understanding your credentials, slow intake form pages that lose leads on mobile, and generic content that doesn't address the specific intent of someone searching "Chapter 7 bankruptcy near me" or "what is a means test."
This checklist isolates the 20% of optimizations that drive 80% of results. We've organized it by priority — start with on-page fixes that take days, move to technical audits that take 1 – 2 weeks, then tackle content gaps and local optimization. Each item is ranked by implementation effort and expected impact.
Disclaimer: This is educational content. SEO tactics must comply with your state bar's advertising rules (Model Rule 7.2 allows digital advertising; specifics vary by jurisdiction). Verify all claims, testimonials, and review solicitation practices with your state bar and local counsel before publishing.