Which resource should I read first if I'm starting estate planning SEO from scratch?
Start with the SEO audit guide. It identifies whether your primary gap is technical (site structure, speed, indexing), local (GBP, citations, reviews), or content-based. Knowing your actual constraint prevents you from spending time on the wrong fixes. The audit takes roughly two to three hours to complete and gives you a clear priority list.
I want to improve my local rankings — which page covers that?
The local SEO guide covers everything specific to local pack rankings for estate planning attorneys: Google Business Profile optimization, citation building on Avvo, Justia, FindLaw, and SuperLawyers, review acquisition strategies suited to estate planning client relationships, and geo-targeted service area content. It also addresses how to handle specialization claims in your GBP description without creating bar compliance exposure.
Is there a page that explains what estate planning attorneys can and can't say online under bar rules?
Yes — the compliance guide covers ABA Model Rules 7.1 – 7.3 and the state-specific advertising rules most likely to affect estate planning law firm websites. It addresses testimonial rules, specialization claims, results-based language, and required disclaimers. Because bar rules vary by state and change over time, the guide recommends verifying current requirements with your state bar's ethics counsel.
Which resource helps me decide if hiring an SEO agency is worth it for my estate planning firm?
The statistics and benchmarks page provides the search volume context and conversion range data you need to evaluate opportunity size in your market. The ROI framing there — combined with the audit guide's self-assessment — gives you enough information to compare the cost of professional services against the realistic value of organic search traffic for estate planning consultations.
Can I use the checklist without doing the audit first?
You can, but the audit makes the checklist significantly more useful. The checklist covers all implementation areas — technical, local, and content — in priority order. Without the audit, you may spend time on items that aren't your actual bottleneck. If your goal is a quick-start implementation and you have a general sense of where your site stands, the checklist works as a standalone resource.
Where should I go if I have a specific question about estate planning attorney SEO that isn't covered in one of these guides?
The FAQ hub captures the most common questions that don't fit cleanly into a single guide — including questions about bar advertising ethics, specific keyword strategy decisions, and how to handle multi-location firm configurations. It routes each answer back to the most relevant in-depth resource so you're not left with a partial answer.