Which guide should I read first if I'm completely new to funeral home SEO?
Start with the SEO checklist — it's the fastest way to identify where your firm currently stands without requiring technical knowledge. Once you know your gaps, the local SEO guide gives you the tactical framework for addressing the most impactful ones. The statistics guide is a useful second stop for market context.
I want to improve my Google Business Profile — which resource covers that?
The local SEO guide covers Google Business Profile optimization in detail, including category selection, photo strategy, and how your profile connects to map pack rankings. The reputation management guide complements it by covering how reviews — which appear on your GBP — affect both visibility and the trust families extend before calling.
Which guide helps me evaluate an SEO agency before I hire them?
The FAQ hub addresses what to ask before signing a contract, what realistic timelines look like, and what red flags suggest an agency isn't a good fit. The audit guide also helps — if you've completed a basic self-audit, you'll be able to evaluate agency proposals against a real baseline rather than taking their word for where you stand.
Is there a guide specifically about online reviews and how to get more of them?
Yes — the reputation management guide is dedicated to this, including how to ask for reviews from families in a way that fits the sensitivity of the deathcare context. It also covers how to respond to negative reviews and how your overall review profile influences local rankings.
Do these guides apply to multi-location funeral home groups, or just single-location firms?
The core frameworks apply to both. Multi-location groups will need to extend some recommendations — particularly around Google Business Profile management and citation consistency — across each location. The local SEO guide notes where multi-location considerations differ from single-location strategy.
How do these guides connect to each other — do I need to read all of them?
You don't need to read every guide. The topic map in this hub helps you navigate directly to the resource that matches your current goal. Each guide is self-contained but links to related resources when a subtopic deserves more depth than a single page can provide.