Where should I start if I'm new to SEO for my home inspection business?
Start with the audit guide. It walks you through a structured diagnostic that identifies which part of your online presence is limiting visibility — your Google Business Profile, your website's on-page signals, your citation consistency, or your backlink profile. Most inspectors find one or two high-impact gaps within the first session. From there, the checklist maps the work required to fix them.
Which resource is most important for getting into the Google Map Pack?
The local SEO page is the primary resource for Map Pack visibility. It covers Google Business Profile optimization, category selection, citation building, and the review generation process — all specific to home inspectors. The audit guide also includes a GBP diagnostic section that feeds directly into the local SEO tactics.
I already rank in my main city. Which resource helps me expand into surrounding counties?
The local SEO page covers multi-county territory strategy in detail, including how to structure service-area pages so Google understands the full scope of your coverage without flagging thin or duplicate content. The checklist also includes service-area page line items you can use to track implementation progress.
How do I know if the SEO investment is worth it before I commit budget?
The statistics page is the right resource for that decision. It provides benchmark data on traffic ranges, ranking timelines, and market opportunity specific to home inspection — with appropriate context about what varies by market size and competition level. It gives you a realistic basis for evaluating ROI rather than relying on optimistic projections.
Can I use these resources to evaluate an SEO agency I'm already working with?
Yes. The checklist is particularly useful for that purpose — it lists every major optimization category so you can ask your current provider what's been completed and what's still in progress. The audit guide also gives you a framework to independently assess whether the foundational work has been done correctly.
What's the difference between the hub page and the FAQ page in this cluster?
This hub page routes you to the right resource based on your goal. The FAQ page covers specific questions home inspectors commonly ask about SEO — like how long it takes to rank, what to do about competitor review manipulation, and how to handle service-area overlap. If you have a specific question rather than a goal, the FAQ page is the faster path.