This checklist works for solo practices, group orthodontic offices, and dental groups offering orthodontic services. Use it if your website attracts fewer new patients than it should, or if you rank below competitors in your area.
The steps assume you have a live website with basic pages. If you're rebuilding your site, many of these items become part of your initial setup rather than optimization tasks. Skip or adapt items that don't match your current situation — not every orthodontist uses the same technology stack.