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Home/Services/Technical and Authority SEO Audit
SEO Consulting

A Documented SEO Audit System for High Scrutiny Industries

We identify technical debt and authority gaps to build a measurable roadmap for your search visibility.
See What's PossibleGet a Quote

Pricing varies based on the size of your website and the complexity of your competitive landscape.

Starting at $2,500 per audit
Starting at
Martial Notarangelo
Martial Notarangelo
Founder, Authority Specialist

What is Technical and Authority SEO Audit?

In practice, most SEO audits are little more than automated exports from common software tools. These reports often provide a list of generic errors without considering the specific regulatory environment or the competitive landscape of your industry. What I have found is that for firms in legal, healthcare, and financial services, a generic audit is often a waste of resources.

These industries require a deep understanding of entity authority and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). My approach to being the best agency for SEO audits involves a manual, documented deep-dive into your digital infrastructure. We do not just look for broken links: we look for missing authority signals and technical friction that prevents search engines from seeing you as a leader in your field.

This process is designed for managing partners and board members who require evidence over slogans and a clear, measurable path to growth. By focusing on the intersection of technical health and verified authority, we create a system that stays publishable and effective in high-scrutiny environments.

Starting Investment

Plans start at Starting at $2,500 per audit. Pricing varies based on the size of your website and the complexity of your competitive landscape.
What's Included

Comprehensive Coverage

01

How do we analyze your technical infrastructure?

We perform a manual review of your website code, server response times, and mobile usability. This involves checking for crawl errors, duplicate content issues, and improper use of redirects that can dilute your search equity. We also examine your site architecture to ensure that your most important service pages are easily accessible to both users and search engines.
02

What is an Entity and Authority Gap Analysis?

In high-trust industries, Google looks for specific signals that verify your expertise. We analyze your current digital footprint against the top performers in your niche to see where you are missing critical authority signals. This includes reviewing your author profiles, your presence in industry databases, and how your brand is mentioned across the web.
03

How do we prepare you for AI Search and SGE?

Search is changing with the introduction of AI Overviews. Our audit includes an assessment of how well your content can be parsed and cited by AI models. We look for structured data opportunities and clear, answer-based content sections that increase the likelihood of your firm being featured in AI-generated summaries.
04

Why is a Content Quality and Decay Audit necessary?

Over time, website content can become outdated or redundant, which can hurt your overall authority. We evaluate every page on your site to determine if it should be updated, merged with other content, or removed. This process ensures that every page on your site serves a specific purpose and meets high quality standards.
05

What does our Schema and Structured Data Review cover?

Schema markup is a specific language used to tell search engines exactly what your data means. We audit your site for missing or incorrect schema, such as LegalService, Physician, or FinancialService markup. This helps search engines display rich results, like star ratings or office hours, directly in the search results page.
How We Work

Our Process

1

Onboarding and Industry Deep-Dive

We start by learning your specific niche language and the pain points of your decision-makers. We do not write a single word or make a single recommendation until we understand your business goals and the regulations you must follow. This ensures our audit is tailored to your actual needs.
2

Technical and Authority Analysis

This is the core of our work. We use a documented process to crawl your site and analyze your external authority signals. We look for technical friction and missing trust indicators that are common in regulated industries.

Everything is recorded in a reviewable format so you can see exactly what we found.

3

Strategic Roadmap Development

We translate our findings into a prioritized roadmap. We do not just give you a list of problems: we tell you which ones will have the biggest impact on your visibility. Each task is clearly described so your internal team or your developers can implement them without confusion.
4

Presentation and Handoff

We present our findings to your team or board in plain language. We explain the reasoning behind our recommendations and the expected outcomes. This ensures that everyone understands the value of the work and the next steps required to achieve your growth goals.
Deliverables

What You Receive

Technical Health Log

A comprehensive spreadsheet detailing every technical error found, its location, and the specific fix required.

Authority Gap Report

A detailed comparison of your brand's authority signals against your top three competitors, identifying missing E-E-A-T markers.

Prioritized SEO Roadmap

A 6-month plan that breaks down exactly what needs to be done, when, and by whom to improve your search visibility.
Benefits

Why Teams Choose This

Reduced Technical Debt

Improved Lead Quality

Clear Accountability

Ideal For

Best Fit Teams

Legal and Law Firms

Healthcare Providers

Financial Services

FAQs

Frequently Asked Questions

In most cases, the entire process takes about 4 to 5 weeks. This includes the initial onboarding, the technical and authority analysis, the development of the roadmap, and the final presentation. We take this time to ensure that every recommendation is based on data and tailored to your specific industry requirements.

We prefer a thorough process over a rushed deliverable to ensure the highest quality results.

An audit is a diagnostic tool and a strategic roadmap, not a magic fix. While some technical errors can show improvement quickly once resolved, most SEO results are compounding and take time to manifest. Typically, clients see a measurable shift in visibility and lead quality within 4 to 6 months of implementing the audit's recommendations.

Our focus is on building long-term, sustainable authority rather than chasing short-term spikes.

Free tools only look at basic technical metrics that any software can identify. They do not understand the nuance of your industry, the specific regulatory hurdles you face, or the complex signals of authority that Google requires for high-trust niches. Our audits are manual and documented, focusing on the intersection of technical health and entity authority.

We provide strategic context that a software tool simply cannot offer.

While having a developer or a technical team is helpful, it is not strictly necessary. Our roadmap is written in plain language and includes specific implementation guides. Many of our recommendations can be handled by a marketing manager or a content editor.

For more complex technical issues, we can work directly with your web developers to ensure the changes are made correctly and efficiently.

Once the audit and roadmap are delivered, you have a clear plan for the next several months. You can choose to implement the changes using your internal team, or you can engage us for ongoing support to manage the implementation for you. Our goal is to provide you with a documented system that you can use to improve your visibility, regardless of whether you continue to work with us long-term.
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