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Home/Services/SEO Visibility Evaluation and Quoting
Search Engine Optimization

Request an SEO quote based on data, not generic promises

We provide a documented roadmap and clear pricing for firms in regulated industries seeking measurable search growth.
See What's PossibleGet a Quote

Final pricing is determined by the complexity of your site, the level of competition in your niche, and the speed at which you want to see results.

Starting at $1,500/month
Starting at
Martial Notarangelo
Martial Notarangelo
Founder, Authority Specialist

What is SEO Visibility Evaluation and Quoting?

In my experience, the standard process to request an SEO quote is often flawed. Many agencies provide a price list before they even one-time SEO foundation audit to understand the technical debt of your website or the regulatory constraints of your industry. This leads to misaligned expectations and wasted budgets.

At the Specialist Network, I have developed a different approach. We treat the quoting process as the first step of our Reviewable Visibility methodology. This means that before we talk about monthly retainers, we perform a deep-dive into your specific niche language, your current entity authority, and the your current entity authority, and the competitive landscape of AI search. of AI search.

What I have found is that high-trust industries like law, healthcare, and finance require a level of precision that generic SEO packages cannot provide. When you request an SEO quote from us, you are not just getting a number. You are getting a documented evaluation of what it will take to improve your visibility in an environment where accuracy and authority are the primary ranking factors.

Our goal is to move away from slogans and toward a measurable system where every action is documented and every result is reviewable by your internal stakeholders or compliance teams.

Starting Investment

Plans start at Starting at $1,500/month. Final pricing is determined by the complexity of your site, the level of competition in your niche, and the speed at which you want to see results.
What's Included

Comprehensive Coverage

01

Entity Authority Mapping

We analyze how search engines connect your brand to specific topics and keywords. This allows us to identify gaps where your authority is not being fully recognized.
02

Technical Debt Audit

We perform a manual review of your site architecture, speed, and mobile usability. We look for hidden issues that automated tools often miss.
03

Industry Deep-Dive Analysis

We learn the specific language and pain points of your target audience. We also account for the regulatory requirements of your industry, such as legal ethics or healthcare privacy.
04

AI Search Visibility Review

We examine how AI overviews and LLMs perceive your brand. We identify opportunities to improve your visibility in these new search formats.
How We Work

Our Process

1

Initial Discovery and Data Pull

We start by gathering data from your existing search console and analytics accounts. We also conduct a brief interview to understand your business goals and the specific services you want to promote. This ensures our quote is aligned with your actual revenue drivers.
2

Competitive and Entity Analysis

I personally review the competitive landscape of your industry. We look at who is currently winning the visibility battle and why. We map out the entity signals they are using and compare them to your current digital footprint.
3

Technical and Content Audit

We perform a deep-dive into your website's technical structure and content quality. We look for technical debt that could hinder future growth and evaluate your current content against E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards.
4

Strategic Roadmap Development

Based on our findings, we develop a documented roadmap. This plan outlines the specific steps required to improve your visibility over the next 6 to 12 months. It includes technical fixes, content creation, and authority building tactics.
5

Quote Presentation and Refinement

We present the final quote along with the documented roadmap. We explain the reasoning behind each recommendation and the expected timeline for measurable results. We then refine the plan based on your feedback and budget requirements.
Deliverables

What You Receive

Custom Visibility Roadmap

A month-by-month plan detailing exactly what we will do to improve your search presence.

Technical Remediation Plan

A prioritized list of technical fixes for your development team or for us to implement.

Entity Authority Report

An analysis of your brand's current authority standing and how to improve it.
Benefits

Why Teams Choose This

Predictable Search Growth

Reduced Regulatory Risk

Alignment with AI Search

Ideal For

Best Fit Teams

Law Firms

Healthcare Providers

Financial Services

FAQs

Frequently Asked Questions

In practice, providing a quote without a deep-dive analysis is a disservice to the client. Search engine optimization is not a commodity service where one price fits all. Your website's current technical health, your existing authority, and the strength of your competitors all dictate the amount of work required.

By gathering this information upfront, I can provide a quote that is accurate and inclusive of all the necessary steps to achieve your goals. This prevents 'scope creep' and ensures that we are both on the same page regarding the resources required for success.

The evaluation process typically takes between 7 and 10 business days. This allows us enough time to perform a manual review of your data and conduct a competitive analysis. We prefer to be thorough rather than fast.

What I have found is that taking the extra few days at the beginning to document the workflow saves weeks of potential confusion later in the partnership. You will receive a notification once the initial data pull is complete and a scheduled time for the final presentation of the quote.

We offer a preliminary consultation and a basic quote at no cost. However, for a full, documented visibility roadmap and deep-dive technical audit, there may be a one-time fee. This fee is often credited back to you if you choose to move forward with a monthly service plan.

This ensures that the work we put into the evaluation is of the highest quality and provides you with immediate value, whether you hire us or not. We believe in providing a reviewable deliverable right from the start.

Most agencies provide quotes based on 'deliverables' like the number of blog posts or backlinks. Our quotes are based on a 'system.' We focus on building your entity authority and ensuring your visibility is compounding over time. We also prioritize regulatory compliance and technical accuracy, which are often overlooked by generalist agencies.

Every quote we provide is backed by a documented process and clear claims that can be measured. We focus on process over slogans and deliverables over meetings.

No. I do not offer guarantees because no one controls search engine algorithms except the search engines themselves. Any agency that guarantees a specific rank is likely using tactics that could put your site at risk in the long run.

Instead, our quotes are designed to engineer the signals that search engines increasingly favor, such as authority, trust, and technical precision. We focus on building a robust system that tends to prioritize your visibility over less-prepared competitors.

Yes, but the approach is different. For a new site, our evaluation focuses on building a strong foundation from day one. This includes site architecture, entity establishment, and a content plan that builds authority from scratch.

The quote will reflect the additional effort required to establish trust with search engines for a new domain. We find that starting with a documented system is often more efficient than trying to fix a poorly built site later on.

We start by learning the specific niche language and regulatory pain points of your industry. Our content engineering process involves multiple layers of review to ensure that every word is accurate and compliant. We avoid aggressive or military language and instead use a calm, factual tone that aligns with professional standards.

This approach not only satisfies compliance teams but also builds deeper trust with your potential clients, who are often looking for an authoritative and reliable partner.

We focus on metrics that matter to your business: organic visibility for high-intent keywords, the number of qualified leads, and your citation rate in AI search overviews. We avoid 'vanity metrics' like total traffic or raw backlink counts if they do not contribute to your bottom line. Every quote includes a clear description of how we will track and report on these metrics, ensuring that you have full visibility into the performance of our system.
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