Updated March 1, 2026
Start by entering your website URL and selecting the geographic locations that matter to your business. You then input a list of 'high-intent' keywords—the specific phrases your customers use when they are ready to buy. The tool will immediately begin scanning Google to find your current positions for these terms.
We recommend starting with your top 20 most important services or products.
Once your site is active, enter the URLs of your top 3-5 competitors. The tool will then track their rankings for the same keywords you are targeting. This creates a side-by-side comparison dashboard.
You will be able to see 'Share of Voice,' which is a metric showing who owns the most real estate on the first page of Google for your industry.
Review your dashboard weekly to identify 'Striking Distance' opportunities. These are keywords where you are currently ranking on page two (positions 11-20). With a small amount of optimization, these pages can often be pushed to page one, resulting in a significant increase in traffic.
The reports are designed to be read in seconds, highlighting what went up and what went down.
Yes, there is often a significant difference. Google uses 'mobile-first indexing,' meaning it primarily looks at the mobile version of your site for ranking. However, user behavior and competition can differ between devices.
Our tool tracks both separately so you can see if you are losing out on mobile traffic even if your desktop rankings look strong, which is common for businesses with slower mobile load times.