Updated March 1, 2026
Monthly subscriptions are excellent for The Authority SEO Excel Tool transforms raw data into a clear, actionable roadmap., but they are often poor at helping you manage a specific business strategy. An SEO Excel tool allows you to own your data and customize your workflow. It eliminates recurring costs for features you might not use and provides a much clearer way to link your SEO efforts directly to your business goals and content production schedule.
In our experience, many founders find that a well-organized spreadsheet is more actionable than a complex dashboard filled with metrics they don't understand.
Yes, our SEO Excel tool is fully compatible with Google Sheets. While it is built to leverage the advanced processing power of Microsoft Excel for very large datasets, all core features, formulas, and formatting work seamlessly in a collaborative Google Sheets environment. This makes it ideal for teams that need to work together in real-time on content planning and keyword prioritization.
You can easily import and export between the two platforms without losing any functionality or data integrity.
Not at all. We designed this tool specifically for founders and operators who are not SEO specialists. We've removed the technical jargon and replaced it with plain language instructions.
The tool guides you through the process of identifying high-value keywords and organizing them into a plan. If you know how to copy and paste data and use a dropdown menu in a spreadsheet, you have all the technical skills required to successfully use this framework to grow your website's authority.
For most businesses, we recommend a deep dive once a month. This is usually enough time to see meaningful shifts in search engine rankings and to evaluate the performance of the content you've published. During this monthly check-in, you would update your ranking positions and check if any new competitors have entered your space.
However, the content tracking portion of the tool should be updated weekly (or as content is produced) to ensure your team stays on schedule and your growth remains consistent.