For 2026 planning, use this page as a practical interpretation of OBGYN search benchmarks rather than as a complete market study. The summary figures come from the 44-practice audit sample, and the section-level figures were compiled by AuthoritySpecialist from the industry studies, audits, and analyses named with each statistic.
Before using any benchmark, record the stated metric, the period or sample, the denominator, attribution assumptions, and device or geography scope, and note any definition your own reporting handles differently. Then compare that definition with the practice's own reporting before drawing operational conclusions.
For broader strategy context, use the OBGYN search visibility resource instead of treating a benchmark as proof of patient preference, clinical quality, or acquisition performance. Clinical claims, privacy practices, and patient communications should be prepared with the applicable standards in mind, and responsible legal, medical, or regulatory reviewers remain required for those and other high-trust obligations outside statistical interpretation.