Section 1
I'm going to say something that might sting: the agency you're paying right now almost certainly doesn't understand medical SEO. I know because I've inherited their messes.
They pitched you 'page one rankings' using the same playbook they use for HVAC companies and personal injury lawyers. But here's what they didn't tell you: Google doesn't treat a rhinoplasty page the same way it treats 'AC repair near me.' Not even close.
I built AuthoritySpecialist on a philosophy that most marketers think is insane: Stop chasing clients. Build authority so overwhelming they have no choice but to find you. For surgeons, this isn't just strategy — it's survival. Your patients aren't looking for a 'marketing-savvy practice.' They're looking for the surgeon who makes them feel safe.
If your current content was written by someone without medical training, you're not just wasting money. You're actively poisoning your domain authority. Google's YMYL filter was built specifically to catch that kind of noise. Every thin blog post is a red flag.
My approach is different because I've done the work myself. I personally created 800+ pages of content before asking anyone to trust me. We apply the same standard to your practice — deep, medically accurate content that proves to both Google and terrified patients that you're the safest choice.
Section 2
Every marketing guru screams 'niche down!' But what if you perform ACL repairs, hip replacements, AND sports medicine? Or breast augmentation, tummy tucks, AND facelifts? Should you pick one and abandon the others?
Absolutely not. You need to dominate all of them — just not on the same page.
This is where my 'Anti-Niche Strategy' separates serious practices from everyone else. We build what I call Authority Silos. Instead of a website that screams 'I'm a surgeon!' to everyone (and therefore no one), we create a structure that tells Google: 'This person is THE ACL authority' when someone searches ACL terms, and 'This person is THE hip replacement authority' for those searchers.
This means creating comprehensive resource centers for each procedure. Not 500-word service pages. Not keyword-stuffed FAQ sections. We answer every question a patient has before they schedule a consultation — recovery timelines, risk factors, what to expect at week 3, why your technique differs from the alternative.
The goal? Your website becomes your best case study. Patients arrive at their first appointment already educated, already trusting, already sold.
Section 3
I need to be direct: you cannot rank a surgical website using the link-building tactics that work for other industries. The directory submissions, the guest posts on random blogs, the 'niche edits' agencies love to sell — in medicine, these don't just fail. They can trigger manual reviews that tank your visibility.
Press Stacking is my answer. We don't chase volume. We systematically secure mentions in publications Google already trusts — local news outlets, health-focused media, medical journals, industry associations. When Google sees a cluster of citations from high-authority domains pointing to your credentials page, it triggers Trust signals that competitors literally cannot fake.
I've watched consultation requests double after just five strategic press mentions. The mechanism is simple: patients Google your name before they book. They always do. When that search returns third-party validation from sources they recognize, skepticism transforms into confidence. That's the moment the decision gets made.