The Plastic Surgery Practices Winning on Google All Do These Things
A complete library of SEO resources built specifically for cosmetic and reconstructive surgery practices — covering local rankings, compliance, reputation, and long-term growth.
Browse every deep-dive in this cluster
Quick answer
What is a plastic surgeon SEO guide?
A plastic surgeon SEO guide covers everything a cosmetic or reconstructive surgery practice needs to rank on Google — local optimization, HIPAA-compliant content, reputation management, and technical setup. This hub organizes those topics into a structured path so you can find the right resource for your specific growth goal.
Key Takeaways
1Plastic surgery SEO involves compliance requirements (HIPAA, FTC) that general SEO advice ignores — treating them as optional creates real legal risk.
2Local SEO — specifically Google Business Profile and review strategy — drives the majority of new patient inquiries for most single-location practices.
3Before-and-after photos and patient testimonials are your most powerful content assets, but they require specific consent and disclosure protocols.
4SEO results for plastic surgery practices typically take 4–6 months to materialize, with competitive markets requiring longer timelines.
5This hub links to every specialist resource in the cluster — use the section below to navigate directly to your goal.
6All compliance references in this cluster point to specific regulations: HIPAA Privacy Rule (45 CFR § 164.502), FTC Endorsement Guides (16 CFR Part 255), and applicable state medical board advertising rules.
Start with the Statistics page to understand the search landscape, then read the Cost guide to set realistic budget expectations. From there, the ROI Analysis helps you model what a return looks like for your specific practice before you commit to any investment.
Go directly to the Google Business Profile for Plastic Surgeons guide. It covers category selection, photo posting protocols (including compliance with before-and-after image rules), post frequency, and how GBP signals connect to Map Pack rankings. From there, the Local SEO guide provides the broader framework.
The Plastic Surgeon SEO Checklist lets you audit your current setup against a structured list of technical, local, content, and compliance checkpoints. The Audit Guide goes deeper on diagnosing specific ranking problems. If you are considering switching providers, the Hiring Guide covers the evaluation criteria and contract terms that matter most.
Two pages form the compliance core of this cluster: the HIPAA and FTC Advertising Compliance guide and the Before-and-After Photo and Testimonial Compliance guide. Both reference specific regulations — 45 CFR § 164.502 and 16 CFR Part 255 — and link outward to the reputation management and GBP guides for compliant implementation. All content is educational; consult a healthcare attorney for advice specific to your practice.
Yes — the Plastic Surgeon SEO Case Study walks through one practice's path from poor visibility to consistent Map Pack placement, including the timeline, tactics used, and how compliance was maintained throughout. It links to the ROI Analysis for methodology context and to the Cost guide for investment framing.
The Hiring Guide is built for exactly that moment. It covers the questions to ask prospective agencies, contract terms worth negotiating, and red flags specific to healthcare SEO providers who lack compliance experience. It links directly to the money page for next steps once you have your evaluation framework in place.