Updated March 1, 2026
An e-commerce founder selling premium kitchenware noticed their rankings were stagnant despite high-quality content. By using the Majestic SEO Backlink Checker, they discovered that while they had more links than competitors, their 'Trust Flow' was significantly lower. They used the tool to identify high-authority culinary blogs and news sites that were linking to competitors.
By shifting their focus to earning fewer, higher-quality links from these trusted sources, they saw a measurable improvement in their search visibility for competitive keywords.
A SaaS company noticed a sudden drop in their search performance. Using Majestic, the operator identified a sudden influx of thousands of low-quality, 'spammy' links from unrelated international sites. These links were dragging down the site's overall Trust Flow.
By identifying these links early, the operator was able to take corrective action, cleaning up their profile and stabilizing their rankings before the issue caused long-term damage to their ARR.
A law firm looking to expand their services to a neighboring city used Majestic to audit the local competition. They analyzed the 'Topical Trust Flow' of the top-ranking firms in that new area. They discovered that the leaders in that market had strong links from local community sites and legal directories.
This provided a clear roadmap for their own outreach strategy, allowing them to enter the new market with a data-backed plan rather than guessing which local sites mattered.
There is no single 'perfect' number, as scores are relative to your industry. In highly competitive niches like finance, a technical health of 40+ might be common, while in a local niche, a score of 15-20 could make you the market leader. The key is to compare your score against your direct competitors.
If they are all at 30 and you are at 10, you have an authority gap that needs to be filled to rank consistently.
Yes. If your site has been penalized due to low-quality links, Majestic is the ideal tool to identify the 'toxic' sources. By sorting your links by the lowest Trust Flow and highest Citation Flow, you can quickly find the suspicious sites that are likely causing the issue.
You can then use this list to 'disavow' those links, telling search engines to ignore them and helping your site recover its reputation.