AI monitoring should use a stable prompt set across ChatGPT, Perplexity, Gemini, and Google AI features. Include broad, specialized, location-based, insurance, and program-philosophy questions. A prompt about a non-12-step rehab in California tests a different classification than a prompt about centers that discuss the Sinclair Method. Save the full response, date, cited sources, model context, and any location assumptions so later changes can be compared.
Evaluate more than brand inclusion. Record whether the center is described as residential, outpatient, detox-capable, dual-diagnosis capable, secular, medically supervised, executive-focused, or another relevant category. Mark each attributed capability as accurate, incomplete, outdated, unsupported, or wrong. A favorable tone does not offset a material error, and a mention beside another center does not establish quality or clinical comparability.
Next, inspect citations. If an assistant relies on an expired directory, forum discussion, or outdated program page, update or correct the strongest accessible source and retest the same prompt. Measure referred behavior separately by reviewing entry pages, enquiry relevance, admissions questions, and whether visitors mention AI-assisted research. Do not treat a mention as proof that the assistant caused an admission or that the person was clinically appropriate for the program.
Use a controlled vocabulary for recurring classifications so results can be compared over time. The same program should not be labeled secular in one review, holistic in another, and medical in a third without an explanation of what each term means. Preserve screenshots or response exports where permitted, note uncertainty, and avoid publishing isolated outputs as proof that an assistant endorses the center. Monitoring is a quality control process, not a testimonial substitute.