The Dental Practices Winning on Google All Use the Same Playbook — Here It Is
Every resource you need to grow patient appointments through search — organized by where your practice stands today, not where you wish it were.
Browse every deep-dive in this cluster
Quick answer
What dental SEO resources do I need to grow my practice online?
Dental SEO success depends on four pillars: local visibility, Google Business Profile optimization, on-site content, and reputation management. This hub connects every resource across those areas — so whether you're starting from scratch or fixing a stalled ranking, you can find the right guide for your current situation.
Key Takeaways
1Dental SEO is primarily a Dental SEO is primarily a [Local SEO](/resources/dentists/local-seo-dental-practices) local discipline — most new patients search within 5-10 miles of your practice
2Google Business Profile optimization is often the highest-ROI starting point for dentists not yet ranking
It depends on your situation. If you're new to SEO, start with the definition page. If your Google Maps listing isn't showing up, go to the GBP guide. If you're evaluating an agency or proposal, read the cost and hiring guides first. The 'Where to Start' section above maps this out by scenario.
You don't need to read all of them. Each guide is self-contained. Most practice owners find that two or three guides cover their immediate questions — typically the checklist or audit guide, the cost or ROI guide, and whichever local or GBP resource matches their current gap.
The Dental SEO Cost Guide covers pricing ranges, what drives price differences between agencies, and how to evaluate whether a proposal is appropriate for your market and practice size. It's the right starting point before any agency conversation.
Start with the Dental SEO Mistakes guide and the Audit Guide. The mistakes page covers the most common reasons SEO fails for dental practices specifically. The audit guide helps you assess what was (or wasn't) done previously, so you can have a more informed conversation with any future provider.
Yes — the Dental Reputation Management guide covers how to generate reviews ethically, how to respond to negative reviews without violating patient privacy rules, and how review signals affect your Map Pack rankings. It's relevant for any practice regardless of where they are in the SEO process.
The Hiring a Dental SEO Agency guide covers evaluation criteria, contract red flags, and the questions to ask before signing. If you've already worked through that and want to discuss a specific engagement, the SEO for Dentists page explains how we structure dental search marketing work.